Nuyaé

YOUR HAIR, YOUR CROWN

Natural Hair Care by NUYAÉ

For the Unapologetic You

NURTURE YOUR CROWN

THE HEART OF NUYAÉ

At Nuyaé, we believe your crown is more than hair. It is heritage, beauty, and identity. Our products are love letters to your hair, created to help your crown thrive naturally and beautifully.
Each formula is a vessel of care: safe, natural, and deeply nourishing. Guided by African heritage and enriched with botanicals, our blends meet the needs of coils and curls while honoring a deeper truth, they were always meant to flourish.
We restore softness where it’s lost, strength where it’s tested, and brilliance where it’s dimmed. Every product carries this care, shaping your journey with intention and allowing your crown to shine as nature intended.

ABOUT US

SHOP

LOVED. TRUSTED. CHOSEN

Ekyyyyyyyyy!!!!! I used this butter o! I know I was raving about it for skin, but I used it on my hair and wow!!! It feels like leave-in conditioner, and my hair has felt soft all day, and even after it too. When I used it day 1, by day 3, it was still so soft!!!! You ate with this product mehn! Love it so very much! Then the smell!!!!!!!!! I don’t have to worry about my hair smelling sweaty with how full my hair is. It’s giving biscuits, candy, and everything good!!!!!💛💛💛💛💛💛💛🔥🔥🔥🔥

– Teka

I really love your brand, you’re doing such amazing work, and I genuinely hope it grows beautifully soon. I love the intentionality behind it, and your cheerful, lovely energy just shines through.
And your hair butter? It smells absolutely divine, like something I could eat! It’s really wonderful. Definitely putting all my friends on to it.

– Sakeenah

I love being part of the Le Noireee family, your Shenealle Butter smells so good and luxurious, and I’m going to keep repurchasing.❤️🥰

– Princess

I’ve used the butter twice after washing my hair, and it left it so soft and moisturized.

– Adanna

Our hair-tage is a tapestry of pride. Every strand tells a story, every curl follows its own path. Hair care is not a chore. It is an act of self-care, a reclaiming of beauty and pride.

CARE, CONNECTION, COMMUNITY

STAY ROOTED

STAY ROOTED

Join us in shaping the extraordinary, a circle of love, tools, and space where our crowns shine not as adornments but as the legacy we carry. Enjoy 10% off your first order
→ MORE ABOUT NUYAÉ

Share your Nuyaé moments with us on Instagram or TikTok, tag @nuyae.co and add #NuyaeMoments. If your photo or video is featured on our page, you’ll receive 10% off your next order, with love from Nuyaé.

CHOOSE NUYAE

EMBRACE:

→Heritage — Crafted from African roots
→Nature — Botanical care for coils and curls
→Luxury — Indulgence designed without compromise
→Belonging — A circle of crowns united in pride and care
→Intention — Formulas that restore softness, strength, and shine

🌿Did you know?

You can now return your empty Nuyaé bottles for credits toward your next purchase.
While we journey toward being fully eco-friendly, we’re taking meaningful steps to reduce waste and protect the earth we all share. Returning your bottles is one small act with a big impact. Together, we keep beauty rooted in care, for you and for the world.

BOOK A RETURN